This is THE book for radio personalities who want to make the most out of their careers…and for program directors and managers who want to make the most out of their air talents.

• Show Prep
• Building A Bit
• Creating & Using Comedy
• Creating Character Voices
• On-Air Telephone Calls
• Morning Show Critiques
• How To Use Calendar Bits
• Generating Cross-Media Attention
• Conventions
• Using One-Liners Comfortably
• Owning The Airwaves
• The Air Personality’s Ten Commandments
• The Psychology of Diary-Keepers
• Paying Your Dues
• Being Real Without Being Negative
• The “Connection Myth”
• The Program Director as Disc Jockey
• Finding & Developing Air Personalities
• Management & Personalities
• Contracts
• The Job-Hunting Survival Guide

PERSONALITY RADIO is crammed with ideas, tips & techniques designed for the radio personality who wants to get to the top…and stay there.