Former Clear Channel CEO Randy Michaels shares his insights from running the biggest radio company in the world. In this book you are effectively getting Randy to coach you, helping you to do your very best as a PD. Any savvy music programmer will immediately recognize Randy’s advice about “B” songs alone as being worth a hundred times the price of this book. Randy shares some extremely sophisticated, ratings-enhancing music scheduling techniques. Sophisticated, but not difficult. You don’t need a  [ Read More ]