Some of today’s radio jobs will be virtually extinct 10 years from now. Individual station “pipelines” will become increasingly less valuable — much sooner than you probably expect. How will you compete with a radio dial that is infinitely long, in a marketplace that offers consumers more choices than they can possibly take advantage of? What radio stations will survive and prosper? What must stations do to survive? Larry Rosin, radio visionary and President of Edison Media Research, gives you  [ Read More ]

Former Clear Channel CEO Randy Michaels shares his insights from running the biggest radio company in the world. In this book you are effectively getting Randy to coach you, helping you to do your very best as a PD. Any savvy music programmer will immediately recognize Randy’s advice about “B” songs alone as being worth a hundred times the price of this book. Randy shares some extremely sophisticated, ratings-enhancing music scheduling techniques. Sophisticated, but not difficult. You don’t need a  [ Read More ]