This is THE book for radio personalities who want to make the most out of their careers…and for program directors and managers who want to make the most out of their air talents. Show Prep Building A Bit Creating & Using Comedy Creating Character Voices On-Air Telephone Calls Morning Show Critiques How To Use Calendar Bits Generating Cross-Media Attention Conventions Using One-Liners Comfortably Owning The Airwaves The Air Personality’s Ten Commandments The Psychology of Diary-Keepers Paying Your Dues Being Real  [ Read More ]