Hang The DJ? is a reference guide that gives radio presenters and DJs an overview of the laws of defamation and contempt. It describes what presenters and DJs can safely say on the radio and what they can read out from newspapers and social media websites like Twitter and Facebook without getting into legal trouble. A lack of knowledge of these laws is no defence if you find yourself involved in legal proceedings, so this book includes plenty of real-life [ Read More ]
Some of today’s radio jobs will be virtually extinct 10 years from now. Individual station “pipelines” will become increasingly less valuable — much sooner than you probably expect. How will you compete with a radio dial that is infinitely long, in a marketplace that offers consumers more choices than they can possibly take advantage of? What radio stations will survive and prosper? What must stations do to survive? Larry Rosin, radio visionary and President of Edison Media Research, gives you [ Read More ]
Former Clear Channel CEO Randy Michaels shares his insights from running the biggest radio company in the world. In this book you are effectively getting Randy to coach you, helping you to do your very best as a PD. Any savvy music programmer will immediately recognize Randy’s advice about “B” songs alone as being worth a hundred times the price of this book. Randy shares some extremely sophisticated, ratings-enhancing music scheduling techniques. Sophisticated, but not difficult. You don’t need a [ Read More ]
This is THE book for radio personalities who want to make the most out of their careers…and for program directors and managers who want to make the most out of their air talents. Show Prep Building A Bit Creating & Using Comedy Creating Character Voices On-Air Telephone Calls Morning Show Critiques How To Use Calendar Bits Generating Cross-Media Attention Conventions Using One-Liners Comfortably Owning The Airwaves The Air Personality’s Ten Commandments The Psychology of Diary-Keepers Paying Your Dues Being Real [ Read More ]
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio [ Read More ]